Monday, February 8, 2010

Coca-Cola’s Sleepwalker Super Bowl Ad

Coca-Cola scored during last night’s Super Bowl with its “Sleepwalker” ad. It was in the Top 5 of the most popular ads according to the USA Today Ad Meter focus groups.

That may not put the ad in the same elite category as classics like Coke’s ad with Pittsburgh Steeler “Mean” Joe Greene.

But a good showing on advertising’s biggest night has to be considered a success.

In “Sleepwalker,” a sleeping man rises and goes on a sleepwalking safari across the African savanna. He unwittingly survives the perils of the African night to quench his thirst with a bottle of Coke.

The whimsical ad has a playful, humorous tone. But
sleepwalking really can be a dangerous problem.

A sleepwalker may climb out a window or walk outside. On rare occasions a sleepwalker may get in the car and go for a drive.

And some sleepwalkers go to the fridge for much more than a Coke. People with
sleep related eating disorder have episodes of compulsive binge eating while they are only partially awake.

Other people with
REM sleep behavior disorder take sleepwalking to the extreme. They act out vivid, action-packed dreams while remaining asleep. They may shout, punch, kick, run and even jump out a window.

These are examples of a group of sleep disorders called "parasomnias." They all involve undesired behaviors during sleep.

Read more about
parasomnias such as sleepwalking. Get tips for preventing parasomnias on

Contact an
AASM-accredited sleep disorders center for help with an ongoing sleep problem.

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